Friday, April 24, 2020

Secret Info on A Sample Research Paper Only the Pros Know Exist

Secret Info on A Sample Research Paper Only the Pros Know Exist The Do's and Don'ts of a Sample Research Paper With serial killers generally, there are numerous levels of anxiety present in the person. Normally, the background of a study comprises a review of the present literature on the region of your research, leading up to your topic. Some psychology scientists have reasoned there are a frequent quantity of serial killers that generally suffer from different psychoses like schizophrenia and multiple personality disorder. Introduction Hypertension, also commonly called significant blood pressure, is among the most ubiquitous yet nettlesome medical problems affecting huge numbers of people around the world. The Appeal of a Sample Research Paper When you compose a research paper you build upon what you know about the topic and make a deliberate attempt to learn what experts know. There are lots of good references to assist you with research methodology and technical writing . It needs proper approach, valuable source of information, proper referencing is a must in a good research work. You might also need to appear at a few examples of quality exploratory research papers. Although it's the very first part of your paper, the abstract, by definition, ought to be written last since it is going to summarize the contents of your complete paper. The background of the study offers context to the information which you're discussing in your paper. The abstract is a concise statement of the major problem that the paper discusses and aim of the research you undertook. Try to remember that a friend could be having a better mastery of the assignment. If you would like to borrow an idea, you've got to cite it correctly. It is crucial to be aware that the subject you decide to speak about is distinctive and interesting. You might need some inspiration to compose the introduction, which is potentially the most difficult component of any given academic work. A well-written introduction is essential because, quite simply, you can't receive a second opportunity to produce a fantastic first impression. Keep in mind you maynot use precisely the very same example topic, but you can decide on a slightly different element of it and produce your own. The quicker you can receive a great example, the faster you're able to get going on your own. All About a Sample Research Paper You'll have a copy sent straight to your email box with enough time to assess and make sure that you're satisfied with the content. Be certain to bookmark the best directories out there, as you can't when they can be convenient later on. For instance, if the info will be similar, then you are able to take a look at the citations list for help on where to get the necessary information. Now there's a list of resources. A good way to learn is to find a checked sample from a dependable source to use as a reference when writing. There is a demand for you to acquire an increasing number of information for writing your paper as it should be top high quality material and unblemished facts. If you don't find out how to format your paper, you can comprehend the fundamentals and learn important nuances using the example paper. A research paper involves surveying a field of knowledge so as to get the best possible data in that area. How to Choose a Sample Research Paper For high school students, it is a typical job. If you're on the lookout for an excellent example of an exploratory research paper, your school's library is a remarkable place to look. The student just should be conscious of the different sources out there. In the middle or toward the end of the introduction, he will want to include their thesis statement.

Ensuring Quality of Care - Writing a Medical School Essay Sample

Ensuring Quality of Care - Writing a Medical School Essay SampleThere are many reasons why it is important to ensure that your medical school essay samples have integrity and are written in a professional manner. You can trust your writing to a medical school instructor who will not only give you a professional grade but also ensure that you get your grade in writing at the end of your term. The more you learn about writing a medical school essay sample, the better your chances are of having a professional grade.The very first step in ensuring the integrity of your medical school essay sample is to research and read everything about the person who is writing the medical essay. You should read the credentials and interviews where the writer speaks. Check out how long the writer has been teaching in his/her area of specialty. If you can, speak with the teacher to see if you can ask questions and see how things work.Another way to assure the integrity of your medical school essay sample is to do research on the people who are writing the essays and ask about their background and education. One should see whether the author has a degree from an accredited institution and whether the graduate is capable of giving out good grades in an essay writing course.The fourth way to ensure the integrity of your medical school essay sample is to ask questions when you read the essay and look for inconsistencies or errors in grammar or sentence structure. It is easy to spot one or two mistakes in the sample because of the level of attention the writer gives to the grammar and sentence structure.The fifth way to ensure the integrity of your medical school essay sample is to be alert to possible contradictions in the text. One may have learned that eating a tomato before bedtime will prevent you from waking up in the middle of the night.You may have read that eating a banana before bedtime will make you sleep through the night. If you ask the author of the medical school essay sa mple to clarify this, you may get a different answer from the doctor who wrote the sample. To ensure that you are making comparisons within the essay sample, ask the author what was wrong with the first example and what is wrong with the second example.By learning how to discern between appropriate examples and misinterpretations of examples, you can ensure that your essay is free of errors. This will lead to higher grades and fewer hassles in the future.

Monday, April 13, 2020

Perry Benson Essays (279 words) - Culture, Stock Characters

Perry Benson Journal #3 Professor Brushaber Movie Analysis Breakfast Club https://www.youtube.com/watch?v=dkX8J-FKndE Stereotyping, one of the biggest and most important psychological concepts occurs even in the trailer for the breakfast club. When introducing the five major characters in the movie they are introduced as their respective stereotypes instead of by name. Brian the "brain" is accurately portrayed as a stereotypical nerd throughout the entirety of the movie and when is introduced in the trailer. Stereotypical nerds are seen as intelligent but physically awkward, with the inability to fit in socially, he is all these things. His license plate even reads EC = Mc2 and he acquires a fake ID just for the opportunity to vote. Jocks are stereotyped as athletes who are unintelligent, arrogant, and unkind but nevertheless popular within their own clique and hold high social status in the environment around them (school). Andrew is portrayed as unkind when he gives his reason for attending Saturday attention, but is obviously popular because he is associated with Claire who fits the stereotypes similarly as well. In the movie he is also often seen wearing his Letterman jacket which highlights his affiliation with sports. Fundamental Attribution Error https://www.youtube.com/watch?v=fOUQFY3kDn0 John Bender correctly falls under the FAE. The FAE is the tendency to attribute behavior to internal causes without regard to situational influences. Bender is harshly judged by his classmates without putting any thought into what his home life is like. In the movie it is later revealed he is treated poorly, constantly being verbally and physically abused, which is shown by the scars on his skin and how he talks about his mother and father. It is unfair to judge someone without knowledge of their home life, which his classmates do.

Wednesday, March 11, 2020

11 and Michael Moore †Intro to Film Essay

Fahrenheit 9/11 and Michael Moore – Intro to Film Essay Free Online Research Papers Fahrenheit 9/11 and Michael Moore Intro to Film Essay Michael Moore deals with the taboo subject of politics with his film Fahrenheit 9/11. This documentary uses the rhetorical form of film making as its main purpose is to persuade the viewer to agree with Moores point of view. Regardless, of ones political view, this film is not likely to leave the audience indifferent to the opinions portrayed in the movie. Fahrenheit 9/11 is a powerful movie that effectively gets Moores message across but what is it that make the film efficacious? There are several aspects of the film that should be considered in terms of its effectiveness. One is that the movie uses the rhetorical form which means the entire focus of the film is to convince the audience of something and it contains some powerful arguments. This film uses three types of arguments: from source, subject centered, viewer-centered arguments. Each one of these elements contributed to making this film and its message more compelling and credible and each one of these elements will be discussed in further detail after a brief summary of the movie is given. As previously mentioned, Fahrenheit 9/11 is Moore’s attempt to link the Bush administration to the tragic events of 9/11. Moore spends the first part of movie giving evidence of this connection, using documents, interviews, and news footage. Supposedly, there is major deceit and gross negligence on behalf of the current president that caused the terrorist attacks. With this premise, Moore narrates a convincing story. From here, Fahrenheit 9/11 explores the results of September 11, 2001 from the Patriot Act to airport security to the war in Iraq. The end of the movie ties both these aspects together by appealing to the viewer’s emotion with scenes of the poor, soldiers, and their families. The purpose of the film is to convince its audience of the Bush administration’s wrongdoing so this type of documentary is considered to be rhetorical. If the viewer is a republican, Moore tires to expose the Bush administrations lies and persuade them to believe what he feels are the true values of that party, money. If the viewer is a democrat, then it seems Moore is trying to convince them of how important it is to remove the current administration. This is, of course, Moore’s opinion which is a characteristic of the rhetorical documentary. However, it does make use of evidence to help prove his point even if at times this proof is bias and, perhaps, purposely misleading. The last aspect of rhetorical documentaries, appealing to the audiences emotions, is perhaps the films most powerful element because it forces the viewer to see and think about things they may not normally have to, say, watching the news. Even if one does not agree with Moores politics, they are bou nd to be touched by the stories heard and images seen in the movie. This use of emotion is a device Moore uses to present his arguments more profoundly. One such argument is viewer-centered, which simply means that the filmmaker is using emotional footage to help persuade the audience of a particular opinion. Moore shows images that do not play too often on American television. He personalizes the war in Iraq by showing the atrocities that are happening there everyday. We do hear about the U.S. soldiers that have died there but rarely are the injured ones mentioned. In the film, you get to hear their point of view on the war and about their point of view about their various injuries, from nerve damage to lost limbs. Fahrenheit 9/11 also shows the suffering of the Iraqi people themselves. He interviewed Iraqis talking about how men carry around their dead wives in their arms and showed pictures of Iraqi women with severe face and head injuries due to the misuse of napalm. It showed dead Iraqis being piled into the back of a truck, a scene not at all dissimilar or unlike some depicting the Holocaust. Moore also interviews and follows a mother whose son was killed in war, showing her crying and getting into an argument with someone who was pro-war. In all these instances, Moore wants the audience to feel deep sympathy for all the people who have been effected negatively by the war, a war started by the Bush administration. This aforementioned war moves directly into another argument for rhetorical documentaries, subject-centered arguments, meaning an argument related to the films main subject. The main argument in Fahrenheit 9/11 is that the war in Iraq was started so Bush and is political friends could get richer and cover up their own connections to 9/11 and the Bin Laden family. Moore presents this arguments in several ways. According to Moore, instead of trying to find weapons of mass destruction or protecting the Iraqi people by removing Saddam Hussein, the war was started because of how much money Bush and his associates stood to make from it. As the narrator, Moore entered President Bushs thoughts after he found out about 9/11 and asked the question â€Å"which one of them screwed me†. With this statement, Moore setting up the next few possible scenarios of who was behind the 9/11 attacks. According to Moore, when Bush determines that it is Bin Laden that was the culprit, he chose to bla me Saddam Hussein by making false accusations about him having weapons of mass destruction and a connection to Al Qaida, Bin Ladens terrorist group. Bush needed to blame Saddam Hussein because he did not want people learning about his financial and personal connections with the Bin Laden family. Saddam, it seems, was a good scapegoat because while fighting a war on Terror in Iraq, Bush and his associates could make millions of dollars for their various companies,like Unocal and Haliburton, in the process. His attempt to prove this was by providing footage of several corporations having a meeting discussing how much money they could make from the war in Iraq. The film showed scenes of both Bush Jr. and Sr. cavorting with Saudis who had invested in their various companies. To emphasize this relationship, the film showed scenes of Bush and the Saudi while playing the song Shiny Happy People by REM in the background to convince viewers how close they are. Saudi Arabia just happened to be where Bin Laden and his very wealthy family are from. The movie also states The Saudis own 7 percent of U.S. wealth and if they were to take out all of their money invested in America, U.S. economy could collapse. Telling information like this, although one-sided, does give the appearance that Moore is well informed and knowledgeable about this subject. Thus, the last argument is from source, which is presenting the film as a reliable source of information. Moore may be most adept in this argument because, in some cases, his opinion are confirmed by the very person he is saying them against. For instance, when Moore states that there were no weapons of mass destruction in Iraq, he reinforces this statement by showing Bush and members of his party saying, pre- 9/11, that Saddam has no weapons of mass destruction. Moore also used news clips from channels like CNN and FOX networks that are considered trustworthy and credible. He also supports his opinion by interviewing people in prominent positions like congressmen. Moore is also able to present himself as a believable and educated person, even if this may not be true. As the narrator, he can talk in first person making the narration more personal. Moores voice, as well as its tone, changes in relation to the topic at hand. If he is talking about soldiers, their families, or the Iraq i people his voice is filled with compassion. When talking about Bush and his friends his tone of voice is sometimes indifferent as if he were merely presenting facts, but at other times, depending on the subject, his tone would become sarcastic. Moore also proves himself to be researched and visionary when he talks about Bushs National Guard record. Moore he requested a copy of this document, which proves another connection with the Bin Ladens, in 2000 and then one in 2004, when controversy about it surfaced. In the 2004 version a name was blacked out, which was the evidence in this link between Bush and Bin Laden. This name was not marked out in the 2000 one, however. Moore is able to show that he was suspicious of Bush long before other people were. This documentary in its rhetorical form can be considered a piece of propaganda but regardless of if you agree with the opinions it expresses or believe the message trying to be conveyed, it is hard to ignore because it makes such strong accusations. Fahrenheit 9/11 is a commentary on current American life and regardless of its truth, it does send a powerful and controversial message that raises questions and does deserve discussion. This ultimately may have been Moores point. Research Papers on Fahrenheit 9/11 and Michael Moore - Intro to Film EssayWhere Wild and West MeetAnalysis Of A Cosmetics AdvertisementComparison: Letter from Birmingham and CritoHonest Iagos Truth through DeceptionRelationship between Media Coverage and Social andNever Been Kicked Out of a Place This NiceEffects of Television Violence on ChildrenMind TravelArguments for Physician-Assisted Suicide (PAS)Canaanite Influence on the Early Israelite Religion

Sunday, February 23, 2020

Information Technology Infrastructure Library Term Paper

Information Technology Infrastructure Library - Term Paper Example All these are aimed at service delivery and eliminate the errors. Incident management deals with the preparedness of the system to deal with occurrences that emerge into the system with a potential threat of causing deterrence on the operation of the system. Its main goal is to ensure that normal operations of the business are restored immediately following such a setback. Continual Service Improvement (CSI) is one set defined in the ITIL volume which aims at ensuring that IT services comply with the ever changing business environment. It should be noted that ITIL could prove very expensive and almost inappropriate for non-commercial users who could benefit from such a system of IT service management. The business world as we have it today has experienced changes in technological management and applications. The use of computer technology has become necessary in varying proportions. Consequently, computer technology has been a requisite for any business. However, the technology has come embodied with challenges and additional requirements. Companies have failed to understand to what extent they can use computer technology or information technology systems. Even in circumstances where the companies understand the scale of application of information technology they fail to understand which one is the best system to adopt. While investing in Information Technology Systems, companies should consider the costs of buying, installation and training that comes with the new technology. This should be after the company has established the suitability of the system to the company’s operations and compare the rate of return associated with the technology. In this light, the appropriate technology is one which, although not cheap to install, will give the employees and the management easy time to integrate adapt to while ensuring efficiency in business operations throughout. Therefore, methods that have been

Friday, February 7, 2020

The Epic of Gilgamesh Essay Example | Topics and Well Written Essays - 750 words

The Epic of Gilgamesh - Essay Example The epic, with its complex plot is acknowledged by historians and archaeologists as the oldest existing written story although it had been discovered and translated only relatively recently but it never fails to fascinate its readers with its many parallels to the biblical story of the Great Flood and that of Noah and his family. It is therefore not very far-fetched to assume that many parts of the biblical Noah got their origins and ideas from the Epic of Gilgamesh for its many similarities, barring mere coincidence, from the tale of Utnapishtim. What is even more remarkable is the story was based on an actual king named Gilgamesh. This paper explores this gem of world literature from the viewpoint of its importance in terms of its sophisticated moral lessons. Additionally, it will also discuss the universal questions that Man has been asking ever since, questions such as immortality, how to escape death itself, his place in the entire scheme of things in the cosmos, his relationshi p with his gods, with fellow human beings, governance and kingship. Moreover, the paper will likewise offer some hopefully useful insights into the immensity and scale of this grandiose tale. Discussion The epic is partly based on the real historical figure King Gilgamesh who ruled the kingdom of Uruk in ancient Sumeria at around 2700 B.C.E. (before current era, as historians now would like to date historical events rather than the usual B.C. or A.D. in order to avoid a bias towards Christianity and maintain neutrality towards all religions) but was written down in clay tablets only at around 2000 B.C.E. perhaps with an eye towards preservation of a story for posterity. Although it has historical basis as determined by rigorous historical research, it also contains so many embellishments to make the story more interesting to its intended audience and also partly to impart some important moral lessons, like biblical parables. The provenance of the epic story cannot be traced or ascri bed to a single writer but it is rather the work of several authors, who added a portion of the story with each succeeding re-telling to a listening audience, perhaps by the high priests of Babylon. It was originally an oral composition recited by traveling storytellers, which may help to explain why there are so many parts of the story which are mere fragments although it is still offers some continuity. It can be found in the royal library of King Ashurbanipal, who ruled around 700 B.C.E. but still portions or other versions of the same epic were unearthed at different epochs in the time of the ancient city of Babylon, providing a rich ethnological source as well (Maier 377). The Epic of Gilgamesh can be taken in context, in the sense it was written at a time of history when rulers often invoked their right to rule over their subjects from some form of divine intervention or deriving their royal power from the gods. This theme is very recurrent in many historical periods, and this theme is also quite common even in the other areas of the world, where kings ruled either by force or some other means to retain political control such as invoking their authority with their supposed knowledge and wisdom, just like Gilgamesh. A key character, Enkidu, was introduced to the epic as counterbalance to Gilgamesh. A good question to ask might be: What

Wednesday, January 29, 2020

Sample Business Plan Essay Example for Free

Sample Business Plan Essay Executive Summary Business Description Business Success Consulting is a new business located in North Creek, British Columbia, specializing in consulting services for small and medium sized businesses. Primary services will include market feasibility studies, business plans, operational reviews, re-engineering, strategic planning, seminars and workshops. Our mission is to provide our clients with business services that help them become more successful and to become a leader in consulting to small and medium sized businesses. To keep our overhead costs low, Business Success Consulting will be located in the home of Mark B. Assets. The home is equipped with a computer, fax machine and photocopier. Ownership and Management Business Success Consulting is a sole proprietorship, owned by Mark B. Assets. As the business expands the firm may develop strategic alliances with other companies. Mark B. Assets is a Certified Management Consultant and a member of the Institute of Management Consultants of British Columbia. He has a commerce degree from the University of Brigham and a Masters in Business from the University of South Seymour. Mark B. Assets has been a consultant for 15 years with Smith and Smith specializing in small and medium sized businesses. Business Success Consulting will initially only have one employee, Mark B. Assets. Additional staff support will be obtained on a subcontract basis. Secretarial service will be contracted out as required to TempServ company in North Creek. Key Initiatives and Objectives Business Success Consulting is currently in the process of obtaining a bank loan for $30,000 to finance the start up of the business. Our key objective during the first 12 months of operation is to develop a profitable consulting business. To do this, a strong client base will be developed through networking with local business leaders and business associations, affiliating with small business loan divisions of the local banks, and holding seminars and workshops. During the first four months of operations eight small business seminars and four small business workshops will be developed. Marketing Opportunities Due to high overhead costs Smith and Smith recently restructured to focus more on large corporate and government clients. This meant the elimination of their small business division. Large consulting firms such as Smith and Smith typically target larger businesses and government contracts; thus creating an opportunity for smaller consulting firms such as Business Success Consulting to provide small and medium sized businesses with affordable consulting services. There are currently no other firms that specialize in this type of consulting located within the region. Mark B. Assets left Smith and Smith to continue to provide small and medium sized businesses with much needed affordable consulting services. Competitive Advantages The key competitive advantages of Business Success Consulting are the small business experience and expertise of Mark B. Assets as well as the businesss relatively low overhead costs compared to competitive consulting firms. Mark B. Assets is a Certified Management Consultant with extensive consulting experience for small and medium sized businesses. Overhead costs are comparatively low because Business Success Consulting will be based at the home of Mark B. Assets and labour costs will be low as there are no other full time employees. Marketing Strategy Our target markets will be small and medium sized new and existing businesses in the surrounding region. Business Success will market its services by placing an ad in the yellow pages, listing with all local business and industry associations, developing a brochure to be distributed to lending institutions and clients, becoming an active member of a number of business and consulting associations, networking with the local business community, and developing workshops and seminars for small businesses. Our seminars and workshops will be used to promote our other consulting services. Attendees will be able to pick up our corporate brochure and ask any questions regarding the services we provide. The corporate brochure will outline Business Success Consultings services and fee structure. The brochure will also highlight the past experience and level of expertise of Mark B. Assets. The brochures will be distributed at our workshops and seminars, to lending instituutions, associations, key business leaders, and to potential clients. Business Success Consulting will not do much advertising except for placing an ad in the local yellow pages. Within the next three years, Business Success Consulting may develop an Internet site highlighting key services, level of expertise and fee structure. Mark B. Assets will join local business associations to maintain contacts in the business community as well as to stay well informed about the business issues that are important to local businesses. Summary of Financial Projections The revenue of Business Success Consulting are projected to increase from $121,770 in 1998 to $181,170 by 2000. Revenues will see strong growth of 22% annually as the business grows and expands. The Cost of Sales are 55% including total wages (including subcontractors) at 45% and goods and materials at 10%. The Net Income is projected to increase from $12,330 in 1998 to $17,279 in 2000. Corporate profits will be taxed at the corporate rate of 22.8% while Mark B. Assets wages of $40,000 per year will be taxed at prevailing personal tax rates. Confidentiality and Recognition of Risks Confidentiality Clause The information included in this business plan is strictly confidential and is supplied on the understanding that it will not be disclosed to third parties without the written consent of Mark B. Assets. Recognition of Risk The business plan represents our best estimate of the future of Business Success Consulting. It should be recognized that not all of major risks can be predicted or avoided and few business plans are free of errors of omission or commission. Therefore, investors should be aware that this business has inherent risks that should be evaluated prior to any investment. Business Overview Business History Business Success is a management consulting business that is scheduled to begin operations on March 1, 1997. Business Success will be a sole proprietorship, owned by Mark B. Assets. Mark B. Assets left the large consulting firm of Smith and Smith to specialize in consulting to small and medium sized businesses. Large consulting firms such as Smith and Smith typically target larger businesses and government contracts creating an opportunity for Business Success to provide small and medium sized businesses with affordable consulting services. Vision and Mission Statement Our mission is to become a leader in small business consulting by providing our clients with business services that help them become more successful. Objectives Our primary objectives over the next year are to: 1. Obtain a bank loan of $30,000 to cover the start up costs and initial operating costs for Business Success Consulting. 2. Generate one new client contract a month by networking with key industry leaders and local lending institutions, conducting seminars and workshops for small and medium sized businesses, and joining key business and industry associations. 3. Generate a net profit of $12,000 in the first year by developing a strong client base and keeping overhead costs to a minimum. 4. Develop and conduct eight business seminars  and four business workshops that meet the needs of the local business community. Ownership Business Success is a sole proprietorship, owned by Mark B. Assets. As the business expands, strategic alliances may be formed with other companies. Location and Facilities To keep our overhead costs low, Business Success Consulting will be located in the home of Mark B. Assets. The home, located at 1875 Wilson Street in North Creek, is equipped with a computer, fax machine and photocopier. Secretarial service will be contracted out as required to TempServ company in North Creek. Where possible, all meetings and presentations will be held at the clients location. If this is not feasible, the company has arranged to rent the boardroom of a local law firm as required. Presentation equipment such as overhead projectors and liquid crystal display (LCD) units will be rented from North Creek Community College. Any sub-contractors hired for specific projects will not work in our office but will work from their own offices. This will greatly reduce our overhead costs allowing us to price our services competitively. As Business Success Consulting grows, consideration will be given to acquiring office space. Products and Services Description of Products and Services The primary types of services we will provide include market feasibility studies, business plans, reengineering strategies, organizational reviews, strategic planning, seminars and workshops. Our services include the development of: 1. Market Feasibility Studies We develop market feasibility studies for businesses that want to market new products or technologies. Some of these companies are looking for government funding to commercialize the technology or product. Our market feasibility studies include a full assessment of potential markets, competitive analysis, and the financial viability of commercializing the product. 2. Business Plans We will develop full business plans for start up and existing businesses requiring financing, introducing new products, entering new markets, and  restructuring. 3. Other Services Our other services will include operational revviews, strategic planning, and development of corporate re- engineering strategies. 4. Seminars and Workshops We will offer seminars to small and medium sized businesses. The seminars will focus on key management issues for small and medium sized operators such as market analysis, product commercialization, how to write a business plan, marketing strategies, customer service etc. Attendance will vary but should average 20 to 30 people each. The workshops will be developed to help small and medium sized businesses write business plans. This service is currently unavailable in the area. Workshops will be held in the evenings and on weekends making it easier for busy operators to attend. Key Features of the Products and Services Business Success Consulting will specialize in small and medium sized firms. While other consulting firms in the region offer small and medium sized businesses consulting services, none specialize in this area. With todays unpredictable political and economic environments, it is increasingly difficult for entrepreneurs to successfully start new businesses and for existing small and medium sized businesses to remain profitable. Our services will differ from our competitors in that Business Success Consulting will offer creative, innovative, and effective solutions to business problems. Too many consulting firms try to develop standard models to solve key business problems. Business Success realizes that business problems have a variety of solutions; what may be right for one business would not necessarily meet the needs of another business. Production of Products and Services Initially subcontractors will be hired as needed to work on specific projects. Subcontractors will be hired based on their area of expertise and experience. Due to office space limitations, sub contractors will work out of their own offices and will be linked directly to our office via e-mail and the Internet. Within the next three years, full time consulting and administrative staff will be hired. While all reports will be produced and  edited by Mark B. Assets, the physical reports will be formatted, printed and bound by TempServ, a local secretarial agency in North Creek. Should the company take on any other full time employees, consideration will be given to leasing office space in the North Creek area. Future Products and Services We will continually expand our services based on industry trends and changing client needs. We will also get feedback from clients and seminar attendees on what is needed for future seminars and workshops. Comparative Advantages in Production Our comparative advantages in production are our low overhead and labour costs. Business Success does not have to pay for under utilized staff or facilities. We also have an advantage in that we can pick the most qualified sub- contractors for each project. The sub-contractors will be picked based on their expertise. This allows us to draw from a larger labour pool and skill set. Subcontractors will be hired as needed which means that during down times our firm is not over staffed. Industry Overview Market Research To fully understand the market we are targeting we talked to local business leaders, the Small Business Association, the Chamber of Commerce, the local economic development office, and all small business lending departments at the local banks. In addition, we read local newspaper and journal articles, and collected industry statistics from Statistics Canada. Size of the Industry There are 500 consulting businesses in British Columbia; there are 34 consulting firms in the North Creek area alone. While there is some overlap in the types of services provided, most firms have developed their own market niches. Firms tend to become well known and recognized for their skills in a specific area such as organizational re-engineering, marketing, training, employee benefits, government program evaluation, or in a specific industry such as forestry, hospitality, health care, information technology,  or communications. Key Product Segments Consulting is a very diverse industry. There are hundreds of different services that consultants provide to all industries and industry sectors. Key Market Segments Key market segments vary by consulting specialty. The key markets for consulting services are corporations, municipal, regional, provincial and federal governments, crown corporations, and institutions such as hospitals and educational facilities. The total size of these markets is unknown because they are continually changing and there are no provincial or federal tracking mechanisms in place to accurately determine how much these market segments spend on consulting services annually. Purchase Process and Buying Criteria The buying process for consulting services varies by type of client and by type of service. Businesses find and chose consulting firms using several methods. 1. Referral Businesses find consultants through their lending institutions, business or industry associations, friends or colleagues, and the yellow pages. Businesses contact these consulting firms to obtain proposals and price quotes for the required services. A consulting firm is chosen based on the needs of the client such as price, quality of proposal, as well as the reputation, past experience and level of expertise of the consulting firm. 2. Request for Proposal Government and other businesses requiring consulting services sometimes distribute a Request for Proposals to a number of consulting firms that they would like to bid on a specific project. These consulting firms submit proposals for the projects they wish to bid on outlining the sccope of the work, the methodology, a work plan and price quote. These proposals are evaluated based on a predetermined set of criteria developed by the client. The proposal evaluation criteria varies by project and client but usually includes price, quality of proposal, and the reputation, past experience and level of expertise of the consulting firm. 3. Open Bidding System (OBS) The OBS is an opening bidding system for government contracts. Anyone can access this service and submit a proposal  for any contract they feel qualified to bid on. Business plan services are usually purchased by start up businesses or by small and medium sized businesses requiring financing, commercializing a new product, or entering new markets. These businesses seek business planning assistance from their lending institutions, industry and business associations, or directly from consulting firms. Description of Industry Participants Consulting firms are divided into large firms with more than 100 employees, medium sized firms with 20 to 100 employees and small firms with less than 20 employees. The majority (66%) of consultants in Canada are employed at large firms, 6% and medium sized firms and 28% at small firms according to a recent Industry Canada report. The large consulting firms are usually U.S. based firms and include Andersen Consulting, Coopers Lybrand, Deloitte Touche, Ernst Young, KPMG, and Price Waterhouse. Small firms typically have less than 10 employees. Key Industry Trends The consulting industry is growing for two key reasons. One is that demand for consulting services is increasing as companies downsize and contract out work that was historically done in-house. Corporate downsizing has also resulted in many managers being laid off. It is difficult for many of these people to find similar employment and as a result, many of these managers start their own businesses. Approximately 10% become consultants, many providing consulting services to the firms they just left. Those who start other types of businesses may require specialized consulting services to improve their chances of success. Therefore corporate downsizing has resulted in an increase both in the supply of, and demand for, consulting services. The number of business starts in North Creek has risen 10% annually over the last several years. Approximately 100 new businesses with be started in the area in 1997. This trend is projected to continue for at least another 5 years. Industry Outlook With the continued economic and political uncertainty in this province, the demand for consulting services will grow as many companies are reluctant to hire additional employees. More and more work will be contracted out to outside consultants as companies maintain tight control over labour costs. This trend is also true in the government sector which is under increasing pressure to reduce costs by reducing their employment levels. While the number of business starts has increased so have the number of bankruptcies. Approximately seven out of 10 new businesses will fail within the first two years of operation, primarily due to poor management. Some people who start new businesses lack basic business skills. The demand for small business training and assistance will grow as these entrepreneurs seek the assistance they require in order to reduce their risk of business failure. Marketing Strategy Target Markets Our target markets will be small and medium sized new and existing businesses in the surrounding region. We will also submit proposals in response to any Request for Proposals we receive as well as for any relevant provincial and federal government contracts. Description of Key Competitors There are a total of 34 consulting firms in North Creek, British Columbia. Only 14 of these consulting firms offer services similar to Business Success Consulting. The other 20 consulting firms in the region specialize in other areas of consulting such as employee benefits, training, marketing, information technology, health care or forestry. There are four large consulting firms (more than 30 employees) that offer consulting services to small and medium sized businesses. However, these large firms cannot cost effectively service this market due to high overhead and labour costs. Small and medium sized businesses usually cannot afford the high hourly fees charged by these firms. Business from this target market does not represent a significant portion of the revenues generated by these four large firms which all specialize in other areas of consulting. There are 10 smaller consulting firms (less than five employees) that offer consultiing services similar to Business Success Consulting. However, none of these firms  specializes in consulting to small and medium sized businesses. All 10 firms offer a wide range of consulting services. The majority (70%) of these firms are operated by people who have been laid off from large firms and who have limited consulting experience and qualifications. Analysis of Competitive Position Business Success Consulting will be the only consulting firm in the region specializing in providing consulting services to small and medium sized businesses. Business Success Consulting has a competitive advantage in this area due to the excellent consulting experience of Mark B. Assets. Mr. Assets is a Certified Management Consultant with 15 years consulting experience, including 10 years focussing on small business consulting. However, as a new business, it may take time to establish a strong client base and develop a reputation as a small business specialist. Mr. Assets already has an excellent reputation in this area and Smith and Smith, his former employer, will redirect any of this type of business to Mr. Assets new firm. Pricing Strategy Business Success Consulting services will be priced competitively with other small consulting firms. Typically the fees charged by small firms are much lower than those charged by the large firms due to lower overhead costs. Our fees will be based on several factors including the time and resources needed to complete a project, overhead costs, and the fees charged by other competitive consulting firms. Our hourly rates average $90.00 per hour compared to $180.00 per hour for the large consulting firms. Our hourly fees will remain the same for all projects. However, total project costs will vary depending on the time needed to complete the project as well as the direct expenses incurred as part of the project.